BMG Production Music Web Application
In their presentation UX Design Consultant Christian Kilian and Creative Director Experience Design Stefan Sacherer will walk us through their award-winning project "BMG Production Music Web Application".
About the Project: BMG Production Music Web Application
Winner of the "UX Design Award | Product" 2022
BMG offers filmmakers the opportunity to choose music for their projects from over 300,000 tracks. Until now, the search took place on several historically grown platforms for different licensing regions. The new Digital Experience Platform turns all this into a holistic digital experience focusing on usability, search optimization and design. Using the latest headless technology, the platform enables the integration of external services such as an AI-supported "Similar Tracks Search".
UXDA Jury member Ole Heydekamp on the project:
One of the key features of the BMG Music App is an AI supported “Similar Tracks Search” which allows users to select tracks from the catalog, YouTube, Spotify or MP3 files. This intelligent search function using various filters, categories and keywords empowers users to let their creativity run wild, and quickly find the best music match in the catalog library. The jury was particularly impressed by the solution’s coherent focus on the needs of a very specific target group. By applying agile development with continuous user testing and iterations, the design team created a service that is very user-friendly and supports task completion in a very efficient way.
About the Format:
Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.
Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)
